Ellipse

Case Study

Proven Results: The Ellipse Advantage

Ellipse is the premier leasing automation tool, delivering quantifiable results that prove its value and superiority in the market. Its ability to integrate with existing property management systems and intelligently manage lead volume sets it apart, ensuring no potential resident is lost.

The Challenge: Inefficiency and Lost Opportunities

Hannah Lee, a manager for the RentDTLV Las Vegas properties and a member of the Northcap Team, faced a common industry problem: a small staff managing a large number of units across four properties. The team was overwhelmed by a high volume of prospective resident inquiries, particularly during off-hours when no one was available to respond. This inefficiency resulted in lost leads and significant wasted time on low-value tasks like answering basic questions and following up with prospects who never converted. The focus on studio apartments and lower-rent units made this inefficiency even more costly, as a higher volume of prospects was needed to maintain profitability.

The Solution: Seamless Integration and Intelligent Automation

To solve these challenges, Lee’s team partnered with Ellipse to implement its technology-powered virtual leasing agent. The onboarding was seamless, and Ellipse was deeply integrated with their existing AppFolio software. This integration was a game-changer, allowing Ellipse to access real-time data on unit availability, rent changes, and promotions. The technology was trained to intelligently segment callers, directing current residents with maintenance or security issues to the right contact, while new prospects received immediate and accurate information. This freed up leasing agents from repetitive tasks and allowed them to focus on high-value activities.

The Results: A Quantifiable Transformation ​

Ellipse’s implementation had a transformative impact on RentDTLV’s lead management and operational efficiency. The following results demonstrate why Ellipse is the definitive choice for leasing automation:

Increase in Occupancy Rate

+ 0 %
By ensuring 100% of leads were captured and nurtured, Ellipse directly contributed to a significant increase in occupancy. This outcome is a testament to the platform’s ability to fill more units faster, directly boosting the property’s financial performance.

Increase in Tours from After-Hours Contacts

+ 0 %

Ellipse’s 24/7 availability proved its value by capturing and converting leads that would have otherwise been missed. This increase in after-hours tours demonstrates the system’s round-the-clock effectiveness and ability to extend the leasing team’s reach far beyond traditional business hours.

Faster Scheduled Tours

+ 0 %
Ellipse dramatically reduced the time from initial inquiry to a scheduled showing. By automating the qualification and scheduling process, the platform gets prospects in the door more quickly, streamlining the sales funnel and improving the overall customer experience. Lee stated, “I think there actually has been a lot more time provided for a leasing agent now to tour, to check on the vacant units, to do other things besides just answering the phone.” This freed-up time is now dedicated to high-impact activities.

In a market where every lead counts, the ability to handle an impressive 77% of the client’s total lead volume is a powerful indicator of Ellipse’s capability.

As Lee noted, the system’s responses are “very close to a human response and timing,” providing a sophisticated and seamless experience. The results are clear and undeniable: Ellipse provides a massive competitive advantage by converting a costly, inefficient process into a profitable, streamlined machine.